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Personalisation is the key to traveller loyalty
The first airline Frequent Flyer Programme (FFP), contrary to popular belief, was introduced by United Airlines in 1972, nine years before American Airlines introduced Aadvantage, widely renowned as...
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Lufthansa first airline to use new personalisation technology for corporate...
We’ve all been there – running late to the airport, nervous about that big client meeting scheduled just after your flight lands. But that nervousness quickly turns to confidence once you realise that...
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[Poll] What is the biggest benefit of personalisation in the travel industry?
Creating a more personalised travel experience not only benefits travellers, but also travel players by presenting them with new merchandising opportunities. A truly personalised and dynamic shopping...
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Airline disruption management solution featured at ITB Berlin
Thousands of travel industry players gathered for ITB Berlin 2015 and I had the opportunity to talk about the Amadeus Personal Disruption Companion, which we launched late last year in partnership with...
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United Airlines and Premier Travel Management talk personalised travel
Travellers want to take control of their travel experience and their expectations for a journey that is more comfortable and convenient are now higher than ever. This even goes as far as the fact that...
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Personalised travel key theme of upcoming Economist event
Leveraging technology to create more personalised travel experiences will be key in shaping the future of travel. But how will the industry evolve to offer more personalised services? How will...
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The Economist event underlines importance of technology in delivering...
Where there is Michael O’Leary, there is rarely a shortage of tension and disagreement – as well as entertainment value – one clear area of accord emerged in the keynote panel of The Economist’s...
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Bridging the divide between business and leisure travel through personalisation
Raise your hand if you’ve ever heard of the ‘Bleisure Travel’ concept? Yeah, just like I expected, I can’t see many. Bleisure, the combination of business and leisure, is supposed to be one of the...
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Integration of transport and technology to enable personalised travel in Gulf...
We’ve identified five ‘Big Effects’, which will shape the future of travel in the Gulf Cooperation Council (GCC). All of these effects combined will go a long way towards helping travel players shape a...
View ArticleTeaming up with our customers to shape the future of travel
We’re working hard to create a more connected, personalised, and sustainable future of travel and a big part of this involves working closely with our customers. Input from our customers helps us...
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Personalisation is all about vintage travel agency services
Despite the wonderful anticipation of being on holiday, there’s a step prior to actually being at my long-awaited destination that I absolutely loathe – and I’m guessing I’m not the only one in this –...
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Join me on Twitter to talk personalisation in the airline industry
Creating a better travel experience is a priority for airlines as they seek new ways to add value for their passengers and improve profitability. Delivering a customised offer and service to the...
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Technology travels east across the Bosphorus Bridge at World Tourism Forum in...
The tourism industry’s centre of gravity is shifting to the east. Last week’s discussions at the World Tourism Forum in Istanbul reiterated the importance of responding to this fundamental change....
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Twitter Q&A reveals key aspects of personalisation for airlines
I had the opportunity to take control of the @AmadeusITGroup twitter handle for a lively Q&A session about personalisation in the airline industry and I was impressed with the questions and...
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Why travel agencies should adopt a ‘Build-a-Bear’ approach to personalisation
There are some incredibly ingenious initiatives throughout the business world. Take Build-a-Bear Workshop for example. It’s a shop with more than 400 retail outlets worldwide that has become a paradigm...
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The more you know: fixing the information divide between guests and hotels
Personalization is the biggest hospitality trend of the moment – and arguably, not even a trend, but the evolution of something that lies at the very heart of the industry: the art of making people...
View ArticleKey takeaways from the Amadeus Digital Merchandising Conference
The Amadeus Digital Merchandising Conference in Bangkok has wrapped up and we got to hear from a number of customers on everything from quantifying success for airlines to R&D prototypes showcasing...
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Unlock revenue and enhance loyalty with new airline personalisation technology
Creating a better travel experience for airline passengers starts with offering them what they want and making sure they are happy throughout their journey. Do they usually purchase excess baggage?...
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Knowledge is Power: Standing out in today’s travel market
What if travel agents were able to have a clear picture of new markets before they expand? What if they could easily see booking trends in real-time? What if they could benchmark themselves not only...
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Business travel: How a little personalisation can go a long way
Close your eyes and imagine your next business trip. Speedy boarding to avoid being stuck behind that group of exchange students every flight seems to have. You have a cup of coffee waiting for you at...
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Creating the perfect blend for more personalised travel
Ever wondered what it is about your regular coffee shop that makes you return, time after time? It could be the beans, the barista who knows your order, the food, the environment – or perhaps all these...
View ArticleIdentifying traveller behaviour for a truly personalised journey
The travellers of tomorrow will want to travel the world in their own way with their own unique travel experiences that are personalised to their tastes and preferences. Just what can travellers...
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Managed Travel 3.0 is in Monaco and it’s all about a personalised experience
As someone who spends roughly 8 weeks a year ‘on the road’ for business, I sometimes get the feeling that only the corporate side of me gets to travel. And travel could be only 40 km away from home… I...
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How hotels can keep up with the Kardashians
If you have not heard about the Kardashians, you might not be keeping up on social media. These days, everyone seems to be emulating the Kardashian pop culture phenomenon of sharing everything...
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Ushering in an era of power retailing for empowered travellers
Disruption in the travel industry is the new normal. Technology is leapfrogging itself as startups and innovators clamber to deliver the slickest, fastest, newest, cheapest ‘app du jour’. As such, it’s...
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Travellers are at the heart of everything we do
At Amadeus, we never forget that travel is about the traveller. From the moment of inspiration, to searching and booking, at check-in, during the trip and after, online or on mobile devices – we’re...
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Avianca to unlock additional revenue through personalised merchandising
A personalised merchandising offer for me means that a travel provider really understands what I want for a certain type of journey, and presents it to me at exactly the right time, whether it’s when...
View ArticleHow travel influencers view the future of airline merchandising
We had the opportunity to talk to six key influencers about their insights on the future of airline merchandising and they had some interesting takeaways. Ray Pawley, VP Global Sales and Business...
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Amadeus wins IATA NDC Hackathon for best business travel app
It was a thrilling experience to pitch our business travel app to an audience of airline executives and many travel industry professionals at IATA’s NDC Hackathon in Dubai last weekend. The hackathon...
View ArticleHow Luxair is unlocking revenues through personalised merchandising
As Luxembourg’s flag carrier, Luxair is constantly working to deliver a better experience for our passengers by innovating in the personalised merchandising space. From our perspective, personalised...
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No more waiting on hold: mobile chat apps and bots set to transform travel
Who enjoys queuing to check-in to a hotel? How about being put on hold for flight assistance? Or finding your way around a foreign city? Chat can help with all these things and more. Recently at the...
View ArticleSouth African Airways uses personalised merchandising to unlock revenues
One of the key values of South African Airways is to meet the unique needs of our customers by tailoring each interaction to each individual. We do this by delivering personalised merchandising offers...
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Real time behavior is the best predictor of relevance to airline customers
I used to fly to Seattle with some frequency. But I might as well have been two travelers: one was the business traveler out to meet with Amazon, Microsoft, or Expedia; the other was a guy taking his...
View ArticleOnline shoppers don’t want to wait anymore. It’s as simple as that.
Think of all the things you could do in a second. You could blink, sneeze, or simply write the first letter of your name. Now, imagine the attention span of today’s online travel shoppers. It’s not...
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How personalisation leads to unforgettable guest experiences
It may sound obvious, but in the hospitality business it’s a point that cannot be reiterated enough: creating a better experience starts with truly knowing your guests. Some prefer their rooms in a...
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How hoteliers are delivering a personalised guest experience
Subtract the destination and, for most travellers, hotels feel pretty much the same the world over. But this is all changing thanks to technology, and the hotel stay of the future will be a truly...
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5 drivers accelerating mobile travel in 2017
Mobile is becoming a critical means to winning traveller loyalty. Underpinning this growing shift are two critical facts that can no longer be ignored: The majority of travellers’ digital moments are...
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How luxury brands can unlock the potential of global travellers
There’s good reason why airports are filled with shops catering to those with a taste for the finer things of life. According to recent research, travellers fuel 40% of all personal luxury sales, a...
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Luxair enhances its online offer and customer digital experience
Luxair, Luxembourg’s flag carrier, has for the past few years been immersed in a strategic journey to optimise its business processes, with the final aim of delivering a better experience for our...
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Finnair is first airline worldwide to provide full door-to-door experience...
Passengers are at the centre of everything we do and recognising their pain points is key to creating a better experience for them. Finnair saw that one of the most stressful parts of flying is...
View ArticleTravel management players need to grab MICE opportunity
The meeting, incentives, conferencing, and exhibitions sector (MICE) can be tricky for travel management companies (TMCs). It’s complex and involves a lot of actors. But, the MICE segment is becoming...
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Who knew that senior travellers in India like to CouchSurf!
India’s massive population is embracing travel and fuelling growth across the board. This diverse group has travel preferences that are just as varied. Take Vibhuti Kashyap for example. He’s a senior...
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The Game’s Afoot! Accenture Amadeus Alliance report demystifies ancillary...
“It is of the highest importance to be able to recognize, out of a number of facts, which are incidental and which vital.” Sherlock Holmes shared that wisdom with Dr. Watson to explain how he solved a...
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Avianca takes customer service to new heights with Amadeus Customer...
It’s the little touches that can make or break a trip. A birthday message or going the extra mile for passengers when things aren’t going their way can make all the difference. At Avianca, part of our...
View ArticleBringing customer experience to segmentation
Imagine that a company’s customer base is a cake. And a segmentation tool is the knife. Give each department the knife and they’ll cut the cake up in different ways: Sales by demographic, Loyalty by...
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30 years of travel innovation
In a few days we will celebrate the 30th birthday of Amadeus. On October 21, 1987, I was 13 years old, the same age my daughter is today. When I think about how different my travel experience was from...
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How can airlines influence the choices of travellers?
The saying goes that everybody has a price. But in order to have a price, everybody has to have a value. Our landmark report, Embracing airline digital transformation, introduced the ‘product vs...
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The data revolution requires a new mind-set for airlines
“It is a capital mistake to theorize before one has data.” – Sherlock Holmes. I’m a big proponent of this mindset, especially when it comes to airlines. Data is the key to unlocking so much...
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Rapid change is the only constant when it comes to travel content
Today, we live in an era where we expect travel to be personalized, relevant, and easy to buy. At the same time, we all want to be able to choose how we shop. And this is why, despite the rise in...
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Understanding airline travelers and their journeys
There are typically nine stages in an air passenger’s journey, from booking and checking-in to travelling and post-trip. As the traveler moves through this cycle, their mindset alters, as do their...
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